Where CPG Means More — Community, Passion, Growth | Empowering Canadian Consumer Brands
Welcome to eQuo – Putting Canadian Products in Canadian homes.
At eQuo, we're more than just another business community – we're the heartbeat of Canadian Consumer Packaged Goods (CPG) innovation, where CPG stands for Community, Passion, and Growth. We understand the unique challenges and opportunities facing Canadian entrepreneurs in today's competitive marketplace.
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Our mission? To strengthen Canada's CPG ecosystem by putting more Made in Canada products within arm's reach of every Canadian. We believe in creating sustainable growth that benefits our entire nation – from reducing food insecurity to creating local jobs and building resilient supply chains that weather global challenges.
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Together, we're not just building businesses – we're fostering an ecosystem where Canadian innovation flourishes, local jobs multiply, and our communities grow stronger. At eQuo, we're creating a movement that ensures Canadian products not only reach Canadian homes but become the preferred choice for consumers across our great nation.
Join eQuo today, and become part of a community that's reshaping Canada's CPG landscape. Because when we unite our Community, fuel our Passion, and drive Growth together, we create something truly extraordinary – a stronger, more resilient Canadian CPG ecosystem that benefits everyone.
Be part of Team eQuo: Building a Stronger Canadian CPG Ecosystem Together
Step into a community that's revolutionizing Canada's CPG landscape. Team eQuo isn't just a network – we're a powerful alliance of forward-thinking entrepreneurs, industry veterans, and passionate innovators working together to strengthen Canada's food and consumer goods ecosystem.
Your Success is Canada's Success
Every Canadian CPG brand has a unique story, and every founder faces distinct challenges. That's why we've built more than just a community – we've created a comprehensive support system designed to help you:
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Transform your innovative ideas into market-ready Canadian products
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Connect with experienced mentors who've built successful Canadian CPG brands
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Access vital resources and funding opportunities specifically for Canadian entrepreneurs
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Collaborate with fellow founders who understand the Canadian market
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Navigate the complexities of scaling a CPG business in Canada's unique landscape
Join a Movement That Matters
When you join Team eQuo, you're not just becoming part of Canada's premier CPG community – you're joining a movement dedicated to:
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Strengthening Canada's food security through local innovation
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Creating sustainable jobs across our nation
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Building resilient Canadian supply chains
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Putting more Canadian-made products within reach of every Canadian
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Supporting the next generation of Canadian CPG leaders
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Together, We're Stronger
In the world of CPG, going it alone isn't just challenging – it's unnecessary. Team eQuo brings together the collective wisdom, experience, and passion of Canada's CPG industry leaders. From Vancouver to Halifax, we're united in our mission to help Canadian CPG brands thrive.
Make Your Mark on Canada's CPG Future
Whether you're launching your first product or scaling your brand across provinces, Team eQuo provides the community, resources, and support you need to succeed. Together, we're building a stronger, more innovative Canadian CPG ecosystem – one success story at a time.
Join Team eQuo today, and become part of a community that's shaping the future of Canadian CPG. Because when Canadian brands succeed, we all succeed.
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As a member of Team eQuo, you'll gain access to:
CPG Mentorship Support
Unparalleled CPG Content, Resources, and Mentorship:
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Our curated network of CPG industry veterans—from global giants to successful start-ups—offers virtual, in-person, and one-on-one mentorship programs tailored to your needs.
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Participate in exclusive masterclasses, workshops, and webinars led by CPG experts, covering crucial topics essential for business success.
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Access educational resources and mentorship to confidently navigate CPG funding and cash flow management strategies.
Experts & Small Consultancy
Access to a range of CPG experts:
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Connect with experienced CPG experts who know every aspect of the CPG journey, from product innovation and financial strategies to operational logistics and distribution optimization.
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Book experts for an hour, a contract, or even fractional work, depending on your needs and budget.
Preferred CPG Partners
Exclusive Access to CPG Affiliates, Suppliers, and Vendors:
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Tap into a curated network of trusted suppliers and vendors offering exclusive deals and tailored solutions, including packaging, printing, contract manufacturing, product photography, branding services, warehousing, and more.
eQuo
Funding Hub
Access to Diverse Funding Opportunities:
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Connect with diverse funding sources and CPG-focused investors, from venture capital to private equity and alternative financing options.
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Participate in exclusive investor matchmaking events and benefit from introductions to industry-specific investors who understand the CPG landscape.
eQuo CPG Community
Vibrant CPG Peer Community and Networking Opportunities:
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Join a vibrant community of like-minded CPG entrepreneurs, fostering meaningful connections, collaborations, and knowledge sharing.
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Participate in regular networking events, both virtual and in-person, to build valuable relationships and partnerships.
eQuo Learning Center
Engaging Events and Valuable CPG Webinars:
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Get inspired by events highlighting success stories, challenges, and lessons learned from fellow eQuo community members.
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Attend monthly webinars featuring industry leaders, gaining insights on branding, marketing, supply chain management, sustainability, and more.
When you join Team eQuo, you become part of a community that truly understands your journey and is wholeheartedly dedicated to your success. With our unparalleled support, comprehensive resources, and deep industry expertise, you can transform your CPG business, achieve your boldest goals, and make a lasting impact in the industry.
Building a successful CPG company in Canada requires more than just a great product – it demands strategic insight, market knowledge, and operational excellence. At eQuo, we understand the unique challenges Canadian CPG entrepreneurs face, from navigating provincial regulations to building national distribution networks. That's why we've created the eQuo Small Consultancy – your dedicated partner in transforming Canadian CPG innovations into market leaders.
Comprehensive Support for Every Stage of Growth
Our team of seasoned Canadian CPG experts brings deep industry knowledge and practical experience to support your journey:
Strategic Business Development
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Market entry strategies tailored to Canadian consumers
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Operational optimization for sustainable growth
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Supply chain solutions that prioritize Canadian suppliers
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Risk management and compliance navigation
Financial & Team Excellence
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Strategic financial planning and funding guidance
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Talent acquisition focused on Canadian market expertise
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Resource optimization for maximum efficiency
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Growth-focused budget management
Brand & Product Innovation
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Consumer insights specific to Canadian markets
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Product development aligned with Canadian preferences
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Innovation strategies that resonate with local values
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Sustainable packaging solutions
Market Presence & Distribution
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Canadian retail landscape navigation
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Distribution network optimization
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Sales strategy development
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Market penetration planning
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Your Success is Canada's Success
Every Canadian CPG brand has the potential to make a significant impact. Whether you're launching your first product or expanding across provinces, our team provides the strategic guidance and hands-on support needed to:
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Navigate the complexities of the Canadian market
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Build sustainable competitive advantages
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Create jobs and strengthen local economies
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Put more Canadian products within reach of consumers
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eQuo Small Consultancy: Your Partner in Canadian CPG Success
A Letter from the Founders.
Dear Fellow Canadian CPG Innovator,
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Every great Canadian success story starts with a moment of courage – that instant when an entrepreneur decides to turn their vision into reality. We know this journey intimately because we've lived it. We've experienced the late nights perfecting formulations, the challenges of breaking into retail, and the triumph of seeing our products on Canadian shelves.
Our Story, Your Opportunity
We founded eQuo because we saw a crucial gap in Canada's CPG landscape. While our nation brims with innovative ideas and passionate entrepreneurs, too many brilliant Canadian products never reach their full potential. The reason? A fragmented ecosystem that makes it unnecessarily difficult for Canadian CPG companies to grow and thrive.
More Than a Platform – A Movement
eQuo was born from a simple yet powerful belief: When Canadian CPG companies succeed, all of Canada prospers. We're building more than just another business platform – we're creating a movement that will:
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Put more Canadian-made products within arm's reach of every Canadian
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Create sustainable jobs across our communities
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Strengthen our national food security
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Support local innovation and economic growth
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Build resilient supply chains that benefit all Canadians
Why eQuo is Different
We understand that the path from concept to market success requires more than just determination – it demands the right support system. That's why we've created a community where:
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Expertise Meets Empathy: Our network includes veterans who've built successful Canadian CPG brands and are ready to share their knowledge
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Collaboration Drives Growth: Every member strengthens our collective ability to compete and succeed
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Resources Flow Freely: Access to funding, suppliers, and essential business tools
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Innovation Thrives: A space where Canadian entrepreneurs can test ideas, share insights, and grow together
Our Commitment to You
At eQuo, CPG stands for Community, Passion, and Growth – three pillars that define everything we do:
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Community: A supportive ecosystem where every member contributes to collective success
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Passion: Dedicated support for entrepreneurs who share our vision for a stronger Canadian CPG sector
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Growth: Tools, resources, and connections that transform good ideas into great businesses
Join Us in Building Something Extraordinary
Today, we're inviting you to be part of this transformation. Whether you're launching your first product or scaling an established brand, eQuo offers the community, resources, and support you need to succeed.
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Together, we can build a stronger, more vibrant Canadian CPG ecosystem – one that ensures Canadian products not only compete but lead in the global marketplace.
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Join us in writing the next chapter of Canada's CPG success story.
An eQuo Founder Circle is a dedicated group of 10 complementary companies paired together to foster peer-to-peer support among CPG founders and industry professionals (eQuopreneurs). These circles create small groups that encourage accountability, networking, and resource sharing, helping you navigate the complexities of the CPG industry effectively.
Looking for mentorship, support advice and networking opportunities in CPG?
Join eQuo Founders Circles
